Drug addiction is a reality for both men and women in Big Sur, California, though research has suggested that men use alcohol and drugs at significantly higher levels than women. Due to this, rehabilitation specialists acknowledge the validity of gender based treatment when speaking of drug treatment centers. Rehabilitation for males can help male addicts partake in more gender specific drug rehab and hone in on addiction issues which are particular to males. In male only alcohol and drug rehabilitation programs, these individuals can benefit from being in an environment with their male peers that know what men in rehab are going through and can support them through the drug rehabilitation procedure. Alcohol and drug rehabilitation centers which acknowledge the unique challenges of males can offer the ideal space and treatment program to address the unique needs and issues involved in treating male addicts in the Big Sur area.