People may use drugs and alcohol and become dependent to drugs and alcohol for unique reasons. Drug and alcohol abuse rehabilitation professionals and some drug treatment programs around the Challenge, California area acknowledge and support the need to have gender unique rehabilitation, and often provide gender specific rehab for males in order for them to receive the specific and tailored care they need. Rehabilitation professionals recognize what alcohol and drug addicted men are up against and can supply the support and appropriate treatment strategy which is particular to the male addict to assist them in overcoming problems in their treatment course of action. Challenge drug and alcohol treatment facilities which recognize the treatment needs particular to men work to not only tackle the physical aspect of drug addiction, but via counseling, various kinds of therapy and other treatment approaches can provide men in treatment the means to lead a healthy lifestyle.