Men according to recent studies appear to have problems with alcohol and drugs and struggle with addiction for different reasons than female substance abusers. Drug and alcohol rehab facilities in Chico, California which understand the challenges that males are up against in rehab due to these gender specific concerns can provide tailor-made rehab curriculum and a therapeutic atmosphere to assist the male addict in becoming rehabilitated. A great many issues specific to men can be brought forward and addressed through intensive counseling and therapy in alcohol and drug rehab facilities in Chico which work towards addressing male drug and alcohol addiction. This way of addressing rehab has been very effective in not only getting male clients successfully rehabilitated and off of drugs, but also in helping them maintain abstinence in the long term due to the fact that they have been truly rehabilitated.