Males in this country may have problems with drugs and alcohol and struggle with substance abuse for different reasons than female drug and alcohol users. Drug and alcohol treatment facilities in Pico Rivera, California which recognize the obstacles that males will face in treatment because of these gender specific issues can offer gender specific treatment curriculum and a helpful environment to assist the male addict in becoming rehabilitated. The majority of treatment issues which are unique to men can be revealed and addressed through intensive counseling and therapy in drug and alcohol rehabilitation facilities in Pico Rivera which work towards addressing male addiction. This way of addressing treatment has been very effective in not just getting men successfully rehabilitated and sober, but also in helping them maintain abstinence for the rest of their lives due to the fact that these male clients have been genuinely rehabilitated.