Men according to recent studies appear to have problems with drugs and alcohol and struggle with substance abuse for different reasons than female drug and alcohol users. Drug and alcohol treatment centers in Potrero, California which recognize the varying issues that males will face in drug rehab as a result of these gender specific concerns can deliver tailor-made treatment curriculum and a supportive setting to support the male addict during their rehabilitation process. The majority of addiction issues which are exclusive to men can be brought forward and addressed through thorough counseling and therapy in drug and alcohol treatment facilities in Potrero which work towards addressing male drug and alcohol addiction. This approach to rehab has been extremely effective in not just getting male clients effectively rehabilitated and abstinent, but also in helping them maintain abstinence for the rest of their lives because these male clients have been 100% rehabilitated.